In today’s time, whatever you search in Google, you will get it very easily because in Google many people publish thousands of articles daily and it is very difficult to get your published article in good position in Google. That is why today we are going to tell you some such things, with the help of which you can bring your blog to a good position in Google.
The digital marketing is for everyone , especially for small businesses because it is an excellent opportunity to get more customers. Embracing digitization will not only increase your profits, it will also save you time and money ( and that’s what we’re all looking for, right? ). To do this, the first step you can take with your business to enter this world of digital marketing is to be present where your customers look for you.
1- Web positioning and its relevance for online presence
You do not need to pay GOOGLE to appear in organic results . You will recognize them since they are the results that appear in the search engine that do not have the word “ad” associated with them.
For you, as an online business owner, the first and most essential thing is that you appear on the first page of the organic results for those keywords that your potential clients would type in Google to find your business and services. The free search tools keyword , allowing you to easily find keywords more value for your business.
These keyword tools use Google search data based on the words customers are using and suggest other long-tail keywords that you should try.
Some of these tools can even tell you how difficult it will be for your site to rank for each specific keyword, so that you can choose the correct level of challenge for your website to drive more customers to your site from search results.
If you take these keywords and make them the basis of your site’s SEO content strategy, you will greatly improve the chances for your web page to get the best rankings on Google with the best keywords. By doing this, you will attract many more customers to your site for many years to come.
2- Power and position your images
Images don’t just serve to make a good first impression when customers visit your site; They can be a powerful tool to drive more traffic to your website from Google .
Because you probably already knew, but Google also shows images in its results. Therefore, you should include the alt text of the images with relevant keywords . In case of having a modern content manager, you will not need to enter HTML code.
If you have your website in WordPress, for example, you just have to click on the image that you have already added and then choose options. There you will see a box that tells you ALT Text , it describes the content of your image, since Google does not understand what it is about. Once this is done, the search engine will understand what the image is about and, when a user searches, Google will show your content.
This will allow you to drive traffic from the image search results for those terms, which will also give Google keyword signals that can increase your ranking in the results.
3-Correct use of Social Media and its full potential
Social networks like Instagram, Twitter, Tik Tok, LinkedIn or Facebook are free digital marketing channels that any company can establish. Today they do not offer the same level of search engine positioning as before, but they still play an important role in ensuring a better result in search engines like Google.
One of the most important ways that social media can provide a free SEO boost is by serving as a content distribution platform for your SEO content strategy . To achieve the top positions, you need to create quality content with keywords that users really want to read.
A good way to do it is by creating a blog for your website with which you can use your social networks to share this content, driving traffic to your website. If the content you create focuses on answering questions, informing or educating, you can automatically give it the opportunity to be read by people who are really interested in it.
Once you have shared the content on your networks, it is very likely that your potential customers will take advantage of these publications to ask you questions. Therefore, you must be very careful to resolve any concerns they have , since even the speed with which you answer counts. For this reason, I recommend that you rely on applications that keep you immediately informed in the event that a follower or interested party interacts with you or your content.
Next I show you how, for example, the Doppler company uses various strategies to spread the content of its blog. Use, for example, the Stories formats on IG with clear calls to action. They also conduct surveys before and after posting to their blog to encourage interaction with their readers.
There are different applications for this, but I recommend you choose one that, from the same control panel, allows you to monitor, respond and analyze the engagement of your brand in all the networks of your business in the same place. Take advantage of its free versions to take the first step.
4- Include Google My Business in your local marketing strategy
When working on the website of any business, the goal is to captivate the closest customers based on their local location.
Therefore, in addition to having the right keywords for local searches, you should work on your local SEO to make sure that your business appears in the main local directories and on local maps , as well as check that customers can always find your business. with updated opening hours and offers . Google My Business is undoubtedly an essential local directory in which all businesses must be present.
You can configure your company profile in Google My Business totally free . This will help your business be found in more local searches on Google.
It will also make it easier for you to update the key data of your business more quickly, so that customers know the changes in opening hours as soon as possible. The rankingCoach FREE app quickly synchronizes your Google My Business profile quickly and easily, as well as keeping you informed in case you receive an assessment and need to act immediately.
5 – Work on the UX to increase customer satisfaction
What a customer does on your website after clicking on Google results has a massive impact on future rankings on that page.
If many visitors don’t like what they see and click to leave your page in no time ( the SEO term is bouncing ), this page will never get top rankings.
Visitors can bounce off a site for multiple reasons, but a common cause that is often overlooked is user experience (UX). If customers leave your website because they can’t find what they’re looking for, it’s because of the UX. To improve it, you need to focus on how customers experience your website and make it as quick and easy as possible.