Currently, one of the most important tools available to millennials , and the entire world, is the Internet . This group of people are the ones who most take advantage of the advances that this technology has had. Not only do they use it for entertainment ( yes, kitten videos are the best ), but it has also started to be a source of money for many entrepreneurs , while they are making a profit thanks to their creativity.
The trend that the Internet has had has achieved that masses reach money through the different channels that are available, which previously did not exist. And the result of this is that now many people have dedicated themselves to selling their services and products online , which is why it has become a fashion to get extra tickets.
And it is that, thanks to the arrival of different platforms, for the creation of websites, as well as the great presence that social networks have had, it has helped entrepreneurs to reach many more people and thus make their business known .
Starting an online business is not easy. There are many aspects that you must take into account before starting in this world. Also, there are many entrepreneurs who do not know exactly what they need to be able to start an online business. That is why today, with this post, you are going to know what this business must have to function perfectly.
6 key aspects that you must master for your online business to function properly
If you are thinking of starting in the world of Internet sales, you need to master these key aspects. Only then will you be able to achieve the success you want , boosting this business and reaching more people.
1. Web technology
In case you did not know, the Internet is one of the best communication channels that currently exist to undertake, being one of the most profitable of all . It is there where many famous companies have started, which is why different business ideas are emerging.
Of course, you have to make an effort and a lot. Likewise, you have to be as constant as possible so that your venture works well. But if your focus is more towards the digital world, it is necessary that you have a capital to be able to get your first income. And this more when you want to have your own website.
How does a web page work?
A web page is one of the easiest ways you will find to get information on the Internet. Inside it you can find some elements such as images, text, videos, links or buttons .
According to the information that these pages have, what you want to show is organized, from the most to the least important. This allows the page to have sections and you can navigate in each of them. The collection of all these web pages is known as a website.
But you should know that a website is not an application, nor is it a search engine. A web page works only as a way to collect and display the information that you want to make known .
The tool that allows you to create, save and edit the content that is shown to visitors is known as a content management system . The most popular are WordPress and Wix for content and Shopify for online stores.
For the content management system to work properly, you will need 2 fundamental elements: a web domain and a hosting ( or accommodation ). The web domain is basically the name of your website, while hosting is a system that allows you to store all the information on your website so that it is available on the web 24 hours a day.
Although it is very important, the technical part is only one element of a successful website . There are other aspects that make a website a successful business. Let’s continue with the account.
2. Digital marketing
Digital marketing strategies are made up of different types of tools. The most common are social networks , SEO , email marketing and online advertising . When these tools are used in the correct way, they turn out to be extremely effective in attracting customers, getting subscribers for your campaigns, obtaining useful information and some data that will help you improve your business.
Thanks to digital marketing, you will obtain a lot of information about your potential clients, since it will allow you to know them better in order to optimize your sales strategy. Likewise, you will be able to interact a little more with them, knowing what their needs are and if they are satisfied with your services or products.
In this way, your business will grow much more, thus lasting over time. Of course, this will happen when your strategy is aligned with the objectives that your company has set.
How to promote / position a web page?
Are you noticing that your website does not receive visits, or not the ones you would like? If you want to appear in the first search engine results, you need to take these factors into account:
- Structure of the website
- Link building strategy
- Usability must be paramount
- Taxonomies to use
- Content and formats
To have a good positioning, it is necessary that you have a web page that has content that is good, well structured, linked and related .
Learn more about SEO in this article that we wrote a while ago about what SEO is and its main techniques .
3. Online sales
Many think that selling online is an easy task, but if you do not know how to do it, you will not be successful. In general, selling things in a physical business is something a bit complicated, not to mention when it comes to an online business.
There are many companies that already have popularity and it is easier for them to sell online. But what happens when you are an entrepreneur who wants to start in this world and earn extra money?
What is clear in all this is that the Internet sales business is a business that has grown over the years , and is currently booming. But yes, you have to work very hard to achieve the results that have been established.
How to sell my products / services through the web?
Most entrepreneurs fail in online sales, because they do not know how to choose the most appropriate business model for their company , or because they do not know the basics of selling online.
There are many types of online businesses that today turn out to be profitable. That is why, if you already have your business, or just want to start generating income by selling online, you have to ask yourself these questions: how should I sell online and what should I sell.
To be able to sell your products on the web, you have to follow these recommendations:
- Carry out a market study
- Make use of the correct platform to reach the public
- Find a way to build trust
- Your offer must be as irresistible as possible
- Automate selling online
Lastly, don’t forget about customer support. Even if it is a web page that is 100% programmed, it is always a good idea to offer your help to each visitor, even if they do not need it. Having chatbot and live chat tools , a contact telephone number, a contact email, or simply an FAQ page can multiply your conversion rate and your reviews. Which in the long term will favor not only your sales but also your popularity in the long term.
4. Accounting and finance
First of all, the accounting of a business is very important, since this way you will be able to know how your company is working, how much profit you are making and where your money is going.
There are many cases where entrepreneurs put aside their company’s accounting and do not give it the importance it requires. And it is that not doing this only leads them to a destination, which is bankruptcy.
If you are not clear about this, you can make decisions that are wrong, leading you to a path where you will only find failures. Don’t panic either, accounting and finance are not as difficult as you have been led to believe . It’s easy when you give it the right attention and have enough tools.
How do I manage the money and profits of my business?
If you want to know how you can manage your money and your earnings, you have to follow these accounting tips:
- Have on hand any document you may need: you have to keep very well all the invoices you have for purchase and sale, whether they are tickets, receipts, bank statements, proof of expenses, etc. This is essential for the accounting of an SME.
- You have to make a periodic record of all the income and expenses that your online business has: it is necessary to keep controlled the income that comes in and the expenses that go out, only then will you know if things are going well. A simple solution to this is to open a dedicated bank account for your business. Among the simplest options are online bank accounts , which allow you to open and manage your accounts 100% from the internet, ideal for digital entrepreneurs.
- Keep the taxation of your business under control: it is essential that you know what payments you must make to settle your taxes. It is important that you mark on an agenda what are the expiration dates that each tax obligation has.
Networking is something that has been done for a lifetime. But it’s not just about making contacts, no sir. For this reason, in recent years companies have emerged that specialize in this, through business meetings. Within them, each member performs a different activity, in order to attract clients and at the same time connect with other professionals, promoting collaborations.
In this way, a directory is created that is formed by creating a database, where groups that have similar interests are gathered , as well as the same geographical position.
Within this database you can find professionals from all sectors, be it electronic commerce, marketing, social networks, communication, etc. And it is that thanks to networking the entrepreneur will be able to find the contact he is looking for.
LinkedIn is, today, the easiest way to network with professionals in your area.
How do I make contact with other brands and how can we collaborate?
One of the key aspects when networking is surrounding yourself with people who can join your project. But how do you make contacts with other brands?
- Accept invitations to an activity or event: if the last time you attended one of these activities was not what you expected, do not close yourself to the possibilities and keep trying. You will never know when you are going to find the best opportunity for your business.
- Get out of your comfort zone: you have to put aside shyness, since what you want in encounters is to be able to relate to other people. If you don’t do this, you will lose the meaning of everything
- Be as empathetic and open as possible: do your best to connect with the people you are reaching out to in a genuine way.
- Find a way to exchange contacts: no matter how you do it, be it by business cards or otherwise, the important thing is that you exchange contacts and social networks.
Outsourcing is a business process where a business transfers its external tasks, or part of its responsibility, to another company that is specialized in these tasks.
This outsourced company will carry out the activities and services that the client company needs . This commercial relationship must be established through a contract between both companies.
Also known as outsourcing , it is the process where an external company is hired that can complete a task or a service that your business needs.
You don’t have to do everything! How to hire staff, freelancers or seek help to run my business?
This is a service that turns out to be very helpful, but you should not take it lightly. Thanks to this, you will be able to get the benefits of it. But if you want to know how to seek help for your business, keep these tips in mind:
- Analyze what will be the services you want to outsource.
- The services that you outsource should not be part of the main tasks that your company has.
- Trust companies that specialize in this service.
- Define what you expect from the company you are going to outsource.
- Review different companies until you find the one that offers the service you need.
- The contract must be clear about the work to be carried out.
- Your best allies will be UpWork or Fiverr.